You Got This Far Alone. You Won't Get Further That Way.

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Everything you've built came from instinct, hustle, and decisions you made without a marketing department behind you.

That got you here but, it won't get you to what's next.

I'm a Fractional Chief Growth, Marketing & Operations Officer for food and beverage brands.

In plain terms: I step in as your senior commercial leader on a part-time basis, and my job is to make sure every dollar you invest in marketing, product development, and merchandising pays you back 2x.

Food & beverage industry expertise

Alcohol, spirits, mocktail, non-alcohol, cocktail, olive oil

Grocery marketing, grocery merchandising, shopper marketing, multi-cultural marketing, consumer product goods, package design

Customer Marketing, Kroger, Target, Whole Foods, Walmart

proof of impact

create, source, and grow an own brand for a luxury grocer

Drive Profitability And Market Differentiation

Overview: I was hired by FreshDirect, a NYC-based upscale grocer, who competes with Fairway Markets, Whole Foods, and others through its unique direct-to-consumer (D2C) model. However, at the time, was struggling to establish a profitability-focused differentiated brand assortment.

Solution: I lead the creation of a proprietary, cross-category retail brand deeply rooted in their values, needs, and desires of both the current best consumer and future growth consumer targets.

Results: We launched in under 12 months including consumer research, concept development, design, sourcing and supply chain management. Drove toplines sales from zero to $8.2 Million dollars with an average profitability margin of 30%.