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Accelerate your growth

with executive marketing leadership


Achieve More with the right partner, helping you solve the right problem

01

Brand Strategy

Developing and refining brand strategies to differentiate products and capture target markets effectively.

02

Brand Positioning

Establishing and maintaining a strong brand identity and positioning that aligns with target market needs and desires.

03

Product Innovation

Leading product development initiatives to create innovative offerings that resonate with consumers and drive sales.

04

Market Expansion

Identifying and capitalizing on new market opportunities to drive growth and expand market share.

05

paid Campaigns

Planning and executing integrated marketing campaigns to increase brand awareness, engagement, and conversion rates.

06

Consumer Insights

Utilizing data analytics and consumer research to gain actionable insights into consumer behavior and preferences.

07

channel strategy

The strategic selection, management, and optimization of distribution channels to maximize reach, sales, and profitability. 

08

Retail merchandising

Maximize sales and profitability by enhancing the shopping experience, influencing purchase decisions, and optimizing the use of retail space. 

09

portfolio management

Selecting, analyzing, and continuously monitoring assets to ensure that the portfolio aligns with the investor objectives, risk tolerance, and time horizon.

10

category trends

Identifying category trends that will help businesses anticipate market shifts and make informed decisions about product development, marketing strategies, and overall business direction.

All Support is not the same

You might need a Fractional CMO if:

  • You are the CEO and the CMO.
  • You want embedded, flexible support.
  • You don't have a Marketing team. 
  • You have a junior Marketing team. 
  • You don't have access to an ongoing network of vetted industry experts, vendors, and partners.
  • You are going through an executive transition.
  • You need maturity leave coverage support.
  • You want to reduce full-time employment risk. 


You might need a Consultant if:



  • You have a temporary challenge. 
  • You need a fast answer to a challenge. 
  • You need an objective expert opinion.
  • You need access to best practices. 
  • You need flexibility to scale up or down as the business needs. 



Typical Workflow

Conversation

Schedule time to discuss your challenge, budget and timeline.

Proposal

I will offer a comprehensive work proposal. Once agreed, we proceed!

Activation

Strategize, execute, learn, adapt, repeat.

Let's Connect!

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