A FRACTIONAL CMO serves as a part-time executive

who provides senior-level support

for a fraction of the costs. 

You might need a Food & Beverage Fractional CMO if:

• You don't have a marketing functional owner in your organization.
• You periodically need marketing expertise perhaps, to launch a new corporate initiative.
• Your finance co-pilot is not aligned with a full-time CMO investment.
• Strategically, you have an "asset light" business model.
• You lack a defined Brand Fly Wheel strategy.
• You marketing KPIs have been eroding with little explanation. 
• You have marketing subject matter experts (e.g., Digital Marketer) but need someone who can strategically connect all aspects of your business.
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